Independent, tailored surveys can be a great way to gain insights into trends in your industry, identify challenges for your customers or showcase the importance of the services you deliver.
We regularly commission surveys to help PR and enable clients to build leadership profiling in areas of their interest. A PR survey provides great third-party data insights – from consumers, office workers, business leaders or IT experts – which can be tailored for the themes or areas that matter to you and your prospective customers.
These results can then be packaged into various types of PR content including press releases and opinion editorials. They can also be utilised for social media, sales collateral, drawn upon for website or blog content, and used for a dedicated downloadable report which offers commentary and recommendations from you as a business.
We have found that PR surveys are a fantastic way of gaining insights which are of value to the business, can drive quality media coverage across national media outlets and inform messages to appeal to your customers and prospects – whether those are delivered at an event or webinar or through more targeted communications. As part of an effective integrated communications approach, they can also deliver sales leads.