Independent, tailored surveys can be a great way to gain insights into trends in your industry, identify challenges for your customers, or showcase the importance of the services you deliver.
We regularly commission surveys to support PR and enable thought leadership profiling for clients. A PR survey provides excellent third-party data insights – covering consumers, office workers, business leaders or IT experts – which can be tailored for the themes or areas that matter to you and your prospective customers.
The results can be packaged into various types of PR content including press releases and opinion editorials. They can also be utilised for social media and sales collateral, or they can be drawn upon for website and blog content. We also use surveys to create dedicated downloadable reports for our clients, offering commentary and recommendations that will engage customers and prospects.
We have found that PR surveys are a fantastic way of providing insights which can be used by businesses to gain competitive advantage. Additionally, they can drive quality media coverage across national media outlets and inform messages that will appeal to customers and prospects – whether those are delivered at an event, webinar, or through more targeted communications. As part of an effective integrated communications approach, they can also deliver sales leads.