Having a good story to tell or a strong press release written and approved is only half the battle.
You still need to convince media of the merits of the news. That’s where Comit truly excels. Journalists often comment on the fact that they love dealing with Comit, as we actually understand what we are pitching. We also know who is likely to be interested and how and when to pitch the story. This is something they often don’t get with non-tech agencies. Our deep understanding of technology, MedTech, sustainability and business markets combined with our close relationships with relevant media – across national, business, technology and online media – ensures better quality coverage all the time.
Building rapport
In effect, we work in partnership with business and technology media, providing them with news that is succinct, interesting and always relevant to their readers. Our strong media relationships, built up over many years, means that journalists often come to us for news. We believe this is also quite unique.
Our ability to draft and position a piece of news for a client into a strong and compelling press release, article, blog, social media communication is a skill that we have honed to maximum effect over the years in Comit and in line with the wider strategy for any given client.
Delivering results
As a mainly business-to-business oriented PR firm, we keep track of all relevant features for clients across all of their core markets and sectors in Ireland. Comit develops convincing pitches to ensure client spokespeople are included for interview in all relevant features and articles. Our knowledge and specialist relationships help us do this better than other more generalist agencies. This service has been a great success for our clients and many have emerged as thought leaders in their respective areas.
Whether it’s news about your latest investment, a new customer win or your next product launch, we’ll imbue each communication with a sense of positivity and uniqueness that will encourage journalists to cover the story in the same way. This will maximise your share of voice across traditional and digital media, and continually enhance your brand value and help you grow faster than your competitor. Ultimately, it’s our clients who benefit most from our great media relations as their customers, prospects and employees are all influenced positively by a consistent stream of good news in the press and online.