Don’t ask us. Better to look to our clients. We are focusing on three of our customers to help answer this question.
They are Esri Ireland, which leverages PR to drive sustainability awareness and establish thought leadership; Granite Digital, which achieves significant growth and recognition supported by strategic PR efforts; and Auxilion, which positions itself as a technology thought leader in Ireland, enhancing its PR brand visibility.
These are just a few examples of the hundreds of success stories from our clients that demonstrate the transformative power of PR, which is why we believe that PR is not just worth it but absolutely essential.
Here are five compelling reasons why PR is worth the investment:
1. Drives business growth
PR isn’t just about maintaining a positive image; it’s also a powerful driver of business growth. By highlighting your company’s achievements, innovations, and unique value propositions, PR can attract new customers, partners, and investors. This can lead to increased sales and expansion opportunities.
Granite Digital’s strategic PR efforts played a crucial role in their remarkable growth and recognition in the industry. By showcasing their success stories and industry expertise, Granite Digital was able to attract high-profile clients and secure lucrative contracts, fuelling its international expansion.
Rob Carpenter, Founder and CCO, Granite Digital commented: “At Granite Digital, we knew that to truly make waves in the digital services industry, we needed more than just great services – we needed a voice that could reach the right ears. Comit PR has been our megaphone to Ireland and the world.
“Through its expertise, we’ve secured consistent high-profile features and interviews across national and international media outlets, connecting with a vast audience. It also helps us to boost our sales pipeline through increased awareness and ultimately helps us to generate some strong leads and new client opportunities. Comit’s unmatched understanding of the tech landscape consistently delivers outstanding outcomes, and we’re delighted with their proactive service.”
2. Builds credibility and trust
PR helps establish your brand as a credible and trustworthy entity. By securing media coverage and endorsements from reputable sources, your business gains the trust of potential customers. This credibility can be a game-changer in a competitive market.
For example, Esri Ireland’s PR campaign on sustainability awareness positioned them as a leader in environmental technology, earning them trust and recognition from both customers and industry peers. This trust translates into customer loyalty and long-term relationships, which are invaluable for sustained business success.
Joanne McLaughlin, Head of Marketing, Esri Ireland, mentioned: “Comit really understands our value proposition – they get who we are and what our customers do, and are aligned to our business goals and objectives. We bring the capabilities in technology and sustainability, and Comit brings the knowledge, storytelling expertise, and media connections to bring these to life.”
3. Enhances brand awareness
Effective PR strategies increase your brand’s visibility. Through press releases, media interviews, and thought leadership articles, your business can reach a wider audience. This heightened brand awareness can lead to increased customer interest and engagement.
Granite Digital’s PR efforts, which highlighted its growth and acquisitions, significantly boosted brand awareness, helping to attract new clients and partners. By consistently appearing in the right publications and news outlets, Granite Digital was able to keep their brand top-of-mind among potential customers and target audiences, leading to new business opportunities.
4. Manages reputation
In the age of social media and instant publication, reputation management and building a strong positive reputation is crucial for any business. PR professionals excel at creating and maintaining a favourable image for your brand.
Through strategic storytelling, media placements, and consistent communication, PR highlights your company’s achievements, values, and unique offerings. This proactive approach not only enhances your brand’s credibility but also fosters trust and loyalty among your audience, ensuring your reputation remains strong and positive.
Auxilion’s PR strategy positioned them as a technology thought leader, helping them navigate industry challenges and maintain a positive reputation and market position.
Seán Walsh, Chief Marketing Officer, Auxilion said, “In an era of content creators, influencers, and brand storytellers where everyone is becoming desensitised to ‘messaging’, it’s increasingly critical that managing reputation is recognised for what it really is – credibility building and creating understanding. It’s equal parts gaining trust, and demonstrating integrity, coupled with a realisation that it’s often a slow and consistent build. It requires effort, commitment, and demonstrable goals. It’s incredibly important to partner with experts, like Comit, that can support and challenge your efforts to build long-term credibility and success”.
5. Provides a competitive edge
In a crowded marketplace, standing out is crucial. PR gives your business a competitive edge by differentiating your brand from others. Through strategic storytelling and media placements, PR can make your company stand out
Esri Ireland’s thought leadership campaigns not only enhanced its credibility but also set it apart from competitors. By consistently communicating its unique value propositions and industry insights, Esri Ireland was able to establish itself as a go-to resource for environmental technology solutions, gaining a competitive advantage that translated into increased market share.
So, let’s go back to that question of whether PR is worth it.
Investing in PR is more than just a cost. It’s a strategic move that can yield significant returns. From building credibility to driving growth, the benefits of PR are clear. At Comit, we’re dedicated to helping businesses like Esri Ireland, Granite Digital, Auxilion and many more to harness the power of PR to achieve their goals.
Contact us today to learn how we can elevate your brand and business.