Attracting investors is crucial element for driving business growth and securing funding to scale your business, but it is not always easy to stand out in a saturated market. While there may be a lot of noise to cut through, harnessing the power of PR can elevate your business and make it look more attractive to prospective investors. Creating effective PR campaigns can enhance your brand awareness, enabling you to gain a competitive advantage over similar companies and build credibility.
Six PR techniques to attract investors and secure funding to drive your business
1. Gaining authority
The practice of public relations is all about managing how your business is perceived. Naturally, companies want to be perceived favourably not just by prospective employees and customers but also investors. In order to do this, they must trust you first. Of course, credibility is something that is earned over a period of time and not something that can be achieved in a single transaction.
It’s all about consistency and quality of communication. Working with a PR agency can help you reinforce corporate messages, promote your business and strengthen your brand reputation through regular coverage in reputable print, online or broadcast media outlets. By gaining authority and being endorsed by credible sources, you can build trust within the industry and establish your business as a leader. In turn, this boosts your visibility among and attractiveness to investors.
2. Storytelling
Just like how sharing news about your company builds trust, it also creates a brilliant narrative for the business. Sharing your history, core values and goals for the future can help shape people’s opinion of your business and encourage them to become part of the story. When trying to attract investors or secure business funding, creative storytelling (a pillar of PR) can be an excellent practice for positioning and pitching your business.
Feature pieces such as blogs and podcasts are excellent formats for businesses to tell their story in longer form. When figuring out how to attract investors or secure business funding, it is important to have a clear story and narrative to portray to an audience, be it in a sales pitch or through media outlets, as it creates the perception that compels them to root for – and get involved in – your company.
3. Boosting brand awareness
When it comes to anything in business – be that securing new customers, attracting investors or securing funding – brand awareness is crucial. You need to have a presence and a proven track record which demonstrates your company’s strengths and successes.
PR can build your brand awareness through content which showcases your organisation to the right people. From press releases and surveys to case studies and blogs, there are countless ways that a PR agency can get – and keep – your brand out there. By being proactive and having a presence, you enhance the value of your business. That’s key when you want to attract investors or secure business funding.
4. Becoming a thought leader
Becoming a thought leader is not something you can just wake up and label yourself one day. You need to have the expertise and working with an industry specific PR agency can help you tap into that. A PR agency will be able to identify interesting angles and opportunities where you can publicly demonstrate this knowledge.
These opportunities – which could be an interview or a guest editorial – provide the chance to showcase your experience, strengthen you credibility and start a conversation. After all, investors and funders will be looking at the best in their field. Therefore, being viewed as a thought leader is beneficial when looking at how to attract investors or secure business funding.
5. Building a social media presence
Social media is no longer an online venue where people go to chat with their friends in the evening time, it is now a valuable platform with over 4 billion users globally. It can create opportunities for brand exposure and engagement, as well as conversation with clients, investors and funders. Due to the fact that social media can also support brand visibility and awareness, it is also a great way to measure and demonstrate success – especially if presenting to stakeholders or potential buyers. When figuring out how to secure business funding, it is important to be able to show results of your work, and social media is an easy way of showing the world what you have done.
Metrics such as impressions, click-through rates, follower counts, and a breakdown of top-performing posts are all excellent ways of displaying growth when trying to attract investors.
6. Strengthen media relations
Media relations is the process of managing the relationship between an organisation and journalists or media outlets – something which PR agencies excel at and rely upon. Creating compelling content and knowing who to contact to get coverage is all part of building and strengthening these connections.
Furthermore, journalists are incredibly well-connected and those who focus on writing about business could also be read by or in contact with investors and funders. So if your company is making regular headlines and you are talking to business journalists, you can stand out from the crowd and make a real impression.
This kind of credibility is attractive for investors and maximises their potential earning benefits if they choose your organisation.
Final thoughts
Effective PR techniques can help build a strong foundation for and improve the visibility of your business – making it more attractive for people to invest in. Creating brand awareness, positioning yourself as a thought leader and having a great social media presence are just a few of the ways in which PR can make your business stand out and make others want to join the journey with you.
At Comit, we specialise in designing effective PR strategies that can help you learn how to attract investors and increase your chances of securing business funding.
Contact us today to learn more about how we make your business more attractive to investors.
“The media coverage that has been generated since we engaged with Comit has had a very positive impact on our fundraising efforts in Ireland and globally. One press release alone led to multiple significant inbound investment offers that will have a transformative effect on our business.”
Tim Jones, Co-Founder and CEO, SymPhysis Medical