You can supercharge your digital marketing with email marketing, as the following list of tips and stats shows. Hat tip to Amanda Nelson of Salesforce for compiling this.
- 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
- 33% of email recipients open email based on subject line alone. (Convinceandconvert.com)
- Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon)
- Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report)
- Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
- For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)
- 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
- 39% of marketers have no strategy for mobile email. (eConsultancy 2012 Email Marketing industry Census)
- 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
- 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
- Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
- 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
- 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study)
- This year, about 84% of all email traffic will be spam. (The Radicati Group)
- Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau)
- Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
- Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)
- Email marketing spend grows 10% year over year. (Forrester 2011)
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
- 82% of consumers open emails from companies. (Litmus)
- 64% of decision-makers read their email via mobile devices. (TopRankBlog)
- There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)
- By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)