Our approach is to focus on your customers and their needs. Once we are agreed on these, we will map them to your offerings and build value propositions which make a lasting, positive impact on your communications with customers and prospects.
At the heart of our approach lies a Messaging Platform. A Messaging Platform contains a mantra, value proposition messages and evidence that you can deliver the value proposition promises.
We have built a unique model for simplifying the messaging platform in an easy-to-use one-page format. It has been successfully deployed by many of our clients to transform their communications and brand awareness. They use their message platform to turn every one of their team into marketers with the help of our employer branding services. The platform describes the benefit they provide and how they are uniquely positioned to provide this benefit.
Understanding the brand
We run a workshop – and sometimes customer interviews – which pose critical questions to reveal the company’s key messages, business models, brand principles, strategic advantages, and customer motivations.
The resulting Messaging Platform provides a basis for talking about your company, products or solutions. You can use your messaging platform to build your website copy, email marketing, social media messaging using our content development services and even impact on your team’s conversations with customers and stakeholders, bolstered by effective internal communication strategies – and we are not just talking about your PR agency and representatives. They are a great aid when attending media interviews too.
Creating consistent messaging
Messaging platforms also provide a ready source of content to call from when people are writing copy, from press releases and email newsletters to websites and presentation slides.
They allow marketers, PR agencies and salespeople to cut the time needed to create powerful and on-message content that ultimately adds value to the business and brand. Some clients have spent months trying to come up with an elevator pitch, but once they turn to us to create the messaging platform, it emerges very quickly.
The end result is a company strategy that is completely aligned with your communications. In a competitive, cluttered marketplace, you can succeed in spades by building distinction, authenticity and trust – a process supported by our reputation management practices. The messaging platform is the ultimate tool to achieve this.