Our approach is to focus on your customers and their needs. Once we have identified these, we will map them to your offerings and build value proposition messages which make a lasting, positive impact on your communications with customers and prospects.
At the heart of our approach lies a Messaging Platform. A Messaging Platform contains a mantra, value proposition messages and evidence that you can deliver on the promises of your value proposition.
We have built a unique model for simplifying the traditional messaging platform as an easy-to-use one-page format. It has been successfully deployed by many of our clients to transform their communications and brand awareness. They use their Messaging Platform to turn every one of their team into marketers for their business by helping them to describe the benefits their business provides and how they are uniquely positioned to deliver this benefit.
Understanding the brand
We run a workshop – and sometimes customer interviews – posing critical questions that can reveal the company’s key messages, business models, brand principles, strategic advantages, and customer motivations.
The resulting Messaging Platform provides a basis for talking about your company, products or solutions. You can use your Messaging Platform to provide consistency to your website copy, email marketing and social media messaging via our content development services. It can even transform your team’s conversations with customers and stakeholders, bolstered by effective internal communication strategies delivered by your PR agency. They are a great aid for spokespeople when preparing for media interviews, too.
Creating consistent messaging
Messaging platforms provide a ready source of content to draw from when writing copy – from press releases and email newsletters to websites and presentation slides.
They allow marketers, PR agencies and salespeople to cut the time needed to create powerful and on-message content that adds value to the business and brand. Some clients have spent months trying to come up with an elevator pitch, but once they turn to us to create the Messaging Platform, it emerges very quickly.
The end result is a company strategy that is completely aligned with your communications. In a competitive, cluttered marketplace, you can succeed in spades by building distinction, authenticity and trust – a process supported by our reputation management practices. The Messaging Platform is the ultimate tool to achieve this.