Building awareness within the target audience
With a booming digital services industry and the demand for business to have an online presence, Granite Digital was perfectly positioned to enable companies to connect with customers through its comprehensive range of digital services – from content and commerce platforms to brand innovations and performance marketing.
To capitalise on this opportunity and drive growth, Granite Digital required a PR partner to enhance its brand presence by generating awareness among prospective customers including businesses, educational institutions, and government agencies. This meant increasing visibility of the brand, amplifying Granite Digital’s messaging and educating businesses about the value and impact of its digital services.
Creating an international, award-winning brand
To showcase Granite Digital’s expertise and build a robust and well-known brand, Comit developed and implemented a PR strategy which focused on securing national and international coverage. By incorporating concise company messaging throughout communications and prioritising business, technology and marketing publications, Comit has enhanced and transformed Granite Digital’s visibility among its target audiences, including key decision-makers.
Our proactive PR programme put the spotlight on Granite Digital and its services, showcasing its market leading position in Ireland and supporting its expansion on a global scale – including the doubling of its workforce and the acquisitions of around 15 digital services business. In particular, for the acquisition of New York-based LCM 247 and the subsequent growth plans of its U.S. business, Comit tailored its media outreach for this announcement and also targeted relevant US-based publications.
Furthermore, Comit helped to identify a number of prestigious awards for Granite Digital to enter. This resulted in a number of wins which increased its brand visibility even further and authenticated its foothold as an industry leader. These included Large Agency of the Year for the second consecutive year at the prestigious 2024 Spiders awards, as well as the Best eCommerce Website of the Year.
Client Quote
“At Granite Digital, we knew that to truly make waves in the digital services industry, we needed more than just great services – we needed a voice that could reach the right ears. Comit PR has been our megaphone to Ireland and the world. Through its expertise, we’ve secured consistent high-profile features and interviews across national and international media outlets, connecting with a vast audience. It also helps us to boost our sales pipeline through increased awareness and ultimately helps us to generate some strong leads and new client opportunities. Comit’s unmatched understanding of the tech landscape consistently delivers outstanding outcomes, and we’re delighted with their proactive service.”
– Rob Carpenter, Founder and CCO, Granite Digital
Results
100+ pieces of media coverage in 2023 including:
- 26% in national Irish media
- 20% in international titles
- Increased brand profile and PR coverage has resulted in dozens of new business leads and sales enquiries for Granite