In the realm of public relations, effective stakeholder relationships are akin to the foundation of a sturdy fortress. Just like every brick plays a crucial role in fortifying the structure, stakeholders – be they investors, employees, customers, or the broader community – are vital components in shaping an organisation's trajectory. Therefore, mastering the art of stakeholder engagement becomes not just a strategic choice but an imperative for organisational success. In this blog, we delve into the intricacies of stakeholder relationships and explore tactics and techniques for nurturing relationships with them.
To speak, or not to speak – that is the question facing business leaders and communications teams when it comes to sustainability. To speak risks being scrutinised and accused of greenwashing, to choose to stay quiet – commonly known as greenhushing – means intentional underreporting of green credentials and a lack of active participation in the global corporate drive for climate action.
In today's digital era, mastering the art of social media marketing is crucial for achieving business success. With a staggering 4 billion social media users globally, the opportunities for brand exposure and engagement are limitless. Central to this success are social media marketing services, offering a plethora of tools and techniques to boost brand visibility, engage with audiences, and ultimately drive business growth.
First of all, we would like to take this opportunity to wish everyone a very Happy New Year as we look forward to 2024 with a renewed sense of purpose, enthusiasm and optimism.
Are you facing challenges in utilising LinkedIn to promote your business? Are your efforts getting lost in a sea of profiles, struggling to connect with the right audience? If so, you might not be fully tapping into LinkedIn's potential for driving business growth, fostering relationships, and generating targeted leads. In a landscape brimming with untapped potential, optimising your approach to LinkedIn is the key to overcoming the frustration of your efforts going unnoticed.
54% of Irish businesses lost customers in 2022 due to dissatisfaction with their sustainability efforts. That's 13% higher than the global average of 41%. This is according to Expleo's Business Transformation Index (BTI) 2023 Ireland spotlight report. But here's the deal, becoming sustainable might feel like an insurmountable mountain, but even the tiniest steps can lead to profound change. The time to act is now. Dive into our treasure trove of practical insights from a sustainable PR agency and transform your office into an eco-friendly haven. Ready to lead the charge in the green revolution? Keep reading!
"If you believe a business is built on relationships, make building them your business.” – Scott Stratten
Dublin is a city that is known for its rich history, vibrant culture, and friendly people. However, it’s also a city that has become a hub for technology and innovation. This makes it the perfect place from which to grow our tech PR agency as it keeps us close to the beating heart of all this exciting action.
Research has shown that some 86% of marketing professionals use digital or content marketing to increase brand awareness. In today's digital age, having a strong online presence is integral to the success of any brand or business. However, with so many platforms and channels available, it can be overwhelming for companies as they try to navigate the complex world of digital on their own.
“Please think about the journalist you are reaching. S/he is reading 100 PR pitches a day,” Derek Thompson, staff writer, The Atlantic.
