About Us

We provide public relations services to technology and sustainability-focused businesses. Through our work, we are widely recognised as Ireland’s leading technology PR and marketing communications agency. Our expertise and market knowledge allow us to create and execute highly successful campaigns, resulting in measurable brand and business growth for clients.

Our integrated public relations, digital content and corporate reputation services – delivered by our expert team – ensure that each client’s message is delivered with impact and clarity on every occasion.

We are motivated by seeing businesses grow and succeed. If you are a technology or sustainability oriented company, we will show you the value of integrated PR and communications that is delivered by a specialist PR agency that “gets” what you do and shares your enthusiasm for business growth.

We endeavour to not only meet expectations, but exceed them. Be it a strategic news announcement or a large website project, we pride ourselves on delivering impact and driving growth through public relations, corporate reputation and digital content and SEO services.

What We Do

Comit is Ireland’s leading technology PR and environmental PR agency.

We provide an integrated portfolio of specialist services for organisations with a technology or sustainability orientation. Established in 1997, we have been delivering highly impactful public relations, digital content and corporate reputation services since then with unrivalled success.

We are tapped into emerging business, technology and sustainability trends. We are passionate about how businesses are shaping the future of technology and sustainability – relishing the opportunity to communicate these messages effectively across multiple channels. Above all, we love to see every client’s sales, brand and business value grow, knowing that we have played an integral role in making this happen.

Comit helps businesses to grow by developing and implementing impactful PR and communications programmes and campaigns. This is underpinned by five core principles…

We offer over 25+ years of experience covering public relations, strategic planning, content creation and business communications.

We pride ourselves on delivering results on time and within budget.

We take responsibility for ensuring that our clients’ PR activities and communications contribute to their business objectives – be that business growth or brand awareness.

We are at the forefront of communications advancements and understand the importance of digital strategy and content, from blogs to social media, in maximising the impact and visibility of client messaging.

We have expertise in creating and refining value propositions to enhance employer branding, support content development, manage reputation, and consolidate external and internal communications.

Who We Are

Our client accounts are managed by senior and deeply experienced experts. Our dedicated team comprises technology and business communications specialists, all educated to post-graduate level.

We work in partnership with our clients to align strategy and tactics harmoniously across all marketing communications channels, including public relations, digital content and corporate reputation.

We build long-term relationships with clients and media. We use our experience, proactivity and market knowledge to create powerful PR content and digital content. We then communicate this with infectious enthusiasm and expertise across traditional and digital media. While we consistently overachieve in terms of volume and quality of coverage, it’s the positive effect that these communications have on our clients, their people and their business which really excites and motivates us.

We have also created a fantastic culture underpinned by positivity, productivity and proactivity. As part of this approach, prioritising the needs of the team and providing a level of flexibility is key – which is why we operate on a four-day week. As well as supporting employee wellbeing, this approach has increased productivity levels and positioned Comit as a leading employer in our industry.

Of course, we remain available and accessible to clients whenever needed, providing the same level and quality of service as we always have. With an empowered team, we continually deliver outstanding results and services for our clients – be that across public relations, digital content or corporate reputation.

Why Us

Our motivation is driven by a desire to see our clients grow and become more successful.

We take the time to understand our clients’ specific needs and objectives, tailoring our public relations, digital content and corporate reputation efforts to meet those goals.

Not only are we delighted when we generate great results for clients, but we are most thrilled when this creates subsequent business growth or brand awareness for them. Whether it’s a call that leads to a sale, enhanced employer branding or a boost in shareholder value, we want to play a part in accelerating your growth.

We have built unique and compelling PR and marketing communications strategies which meet all of the evolving demands of B2B technology and sustainability oriented organisations. Our clients and the media will testify to the success of our model in Irish and international markets.

We have unrivalled knowledge of the media landscape in Ireland, along with strong relationships with journalists. As a result, we generate consistent results for clients by creating and sharing engaging stories with relevant publications and for the right audiences. 

Check out our blog: What makes Comit special?

The Team

You will find our team to be a very friendly and helpful group of people who specialise in technology, sustainability, public relations, digital content and corporate reputation.

Our client facing team members have extensive consulting experience and work daily with an array of global leaders, high-growth Irish exporters and companies focused on the local market.

From cybersecurity specialists and managed service providers to location intelligence experts and financial services leaders, the Comit team has a proven track record in communicating to B2B audiences, helping clients grow their business and supporting organisations in transforming the market.

Allan
Managing Director and Founder

Allan has 35 years of experience helping technology oriented organisations grow their business through strategy based PR and marketing communications.

Allan has consulted with more than 150 technology oriented companies including PayPal, Workhuman, Cable&Wireless, Ricoh, Avaya, Halo Business Angel Network, Equinix, Diaceutics, eir and Data Solutions.

He has a passion for helping technology businesses build differentiated and authentic brands through simple, memorable communications.

Before Comit, he was EMEA campaign manager for Oracle. Prior to that, he was marketing manager in the data communications and software sectors with exporters Cornel and Software Dimensions. These experiences taught Allan how PR and marketing communications can combine to deliver exceptional results when focused on clear business growth objectives. The need for Ireland’s first tech focused PR and marketing communications agency led him to found Comit in 1997.

Allan has a degree in business and marketing from University of Limerick, and postgrad diplomas in business planning from DIT and marketing strategy from IMI.

When Allan is not working, he enjoys family time, a weekly game of golf, daily early morning swims and holidays in Strandhill. He would love to have played for Sligo Rovers…if only he was any good!

Click here if you would like to book a meeting with Allan to discuss your communications needs.

Barry
Client Director and Board Member

Barry has extensive experience providing strategic and tactical PR and marketing communications services to technology companies in Ireland. He is a co-owner of Comit and has been with the business for 15 years. He is one of Ireland’s most respected corporate PR practitioners, having managed the accounts of some of the largest global technology providers as well as a wide range of successful Irish technology companies.

Barry’s deep understanding of the Irish technology market, exceptional customer service ethos and great media relationships, ensures that he consistently delivers exceptional business results for clients. Before joining Comit, Barry was an account manager with Oracle, working with many high profile corporate clients. He started his career in the publishing industry, learning first-hand how the media works. Barry holds a marketing degree from WIT, and postgrad diplomas in digital marketing and computer science from IMI and UCC respectively.

Outside of work, Barry is most likely to be found on a long walk with the family dog or on the side of a pitch watching his daughters play a wide variety of sports.

Helen
Account and creative Director

Helen has extensive international journalism, digital marketing, PR and communications experience.

Having started out her career in The Irish Sun, Helen worked as features writer for five years before moving to Dubai. There, she was chief correspondent for a content marketing agency, before joining Forbes Middle East as Features Editor.

Helen has an English and History degree from UCD and postgraduate qualification in Journalism from Griffith College Dublin. She has a passion for news, media, the arts and travel.

Rebecca
Account Director

Rebecca worked in journalism before joining Comit in 2017 and wrote for an array of titles, mediums and audiences, including Her.ie, HerFamily.ie, U magazine and Irish Tatler.

She also worked within creative communications at Harmonia Publishing where she produced publications for a wide range of commercial clients.

Rebecca holds a BA in English Literature and Film from Queens University Belfast and an MA in Journalism from Dublin City University. When she’s not working or putting the final touches to her debut novel, she can be found on the tennis courts or at the cinema.

Ruth
Account Manager

Coming from a journalism background, Ruth is always on the lookout for the next story. She holds a BA Degree in Journalism from Dublin City University and has experience writing for a range of publications, from local to national.

Ruth joined Comit from communications consultancy, O’Hea PR, where she worked for five years across a variety of clients and some of Ireland’s biggest brands.

Prior to this, she cut her PR teeth with communications agency Purcell Masterson in her native Kilkenny. However, she considers herself an honourary Dub, having lived here for nearly a decade!


Outside the office, Ruth has been bitten by the travel bug and has travelled to over 20 countries (and counting). On home soil, she can be found with her nose in a book or a coffee in her hand.

Conor
Account Manager

Conor’s background in the industry began with corporate PR agency, Gibney Communications, where he worked for over three years across a number of high-profile clients in the public and private sector. Having started as an intern, Conor progressed to Senior Account Executive having worked on a number of successful and award-winning campaigns and establishing strong relationships within the Irish media.

Conor holds an LLB in Law from the Dublin Institute of Technology and a Post Graduate Diploma in Journalism & Public Relations from Griffith College, and previously worked in hospitality and retail prior to graduating from third level education.

When he’s not working, Conor enjoys experiencing new things, whether that be travel, culinary, or entertainment, while also trying to keep track of the goings on in as many sports as is humanly possible.

John
Account Executive

Before finding his PR calling and completing an MA in Public Relations with New Media from Munster Technological University, John worked in recruitment, where he supported medtech, pharma, and biotech clients at Oxford Global Resources.

He also holds a BA in Commercial Modern Music, and outside of work, can be found enjoying and performing gigs (with one of the many groups he plays with). He is also a huge Munster Rugby supporter.

Debbie
Finance Director

Debbie looks after the administration and financial side of operations.

She keeps us on the straight and narrow. Debbie is a graduate of DIT and has a postgraduate diploma in IT.

Previously Debbie worked in Dublin Business Innovation Centre where she worked directly with new emerging technology companies and Allfinanz where she was a web developer.

When Debbie is not in the office she’s usually looking after children and running the family taxi service to hockey, soccer…